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News : Sales Techniques

Is Technology Essential for Effective Sales?

Posted on June 14, 2018

How Often To Contact

Is technology essential to be effective in sales in 2018? Find out more. 

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Why You Should Identify Products In Your Line-Up That Aren't Selling - And Sell More Of Them

Posted on May 07, 2018

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Do you like leaving sales on the table? No, of course not! Here's a quick guide to identifying "lost" product opportunities, and seizing on them for better gains. 

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The Benefits of Upselling to Existing Customers

Posted on April 06, 2018

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When running a business, there are different ways in which a business will promote its wares, including the cross-selling of products. However, it’s important not to get the term confused with upselling. Whereas cross-selling allows businesses to offer products or services of similar value, the art of upselling means promoting a premium service over the more conventional offerings.

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How Often Should You Contact Existing Customers?

Posted on March 19, 2018

How Often To Contact

No matter what type of business you run, the overall aim will be to generate sales, be it for a product or a service. There are hundreds of ways to win over new customers, but how does a business handle its communication with existing customers? If you’re not proactive, you could be letting them drift into the arms of a competitor. Similarly, if you’re simply swamping existing customers with mail shots and emails and hoping for the best, then it’s likely that they will become desensitised to any future communications, meaning your marketing efforts lose momentum over time.

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